From  2009 to 2014, I built a digital video network for New York City-based public radio station 90.7 FM WFUV from the ground up. When I was asked to take control of WFUV's video operation, the station's YouTube channel had roughly 100 video uploads. When I left the station in 2014, the channel had grown to more than 1,200 videos. As supervising producer on all video content and managing a team of 20 to 30 sound engineers and videographers working on deadline, I oversaw an average of five video shoots each week, yielding 10 to 15 individual performance video uploads each week. Over the years I have supervised countless video shoots in the station’s studio and in the field at SxSW in Austin, Texas;  Wilco's Solid Sound Music & Arts Festival in North Adams, Massachusetts; the CMJ Music Festival, and concerts at performance venues throughout New York City.

growth in monthly views 3,000 to over 500,000

monthly net gain in subscribers approx. 10 to 800

Under my leadership, average daily views of WFUV's YouTube channel grew from 150 to more than 16,000 without the support of paid marketing. Similar growth was seen across all audience engagement metrics. Upgrading to HD quality and establishing a consistent visual style led to exponential audience retention and subscriber growth of nearly 2000% year after year. Better quality and greater consistency also lead to strategic partnerships with several public radio stations around the country and national syndication with NPR Music.