As a member of the Fordham Graduate School of Business Executive MBA program, I participated in a research project on Digital Transformation in Media, including and presentation of the research to an executive team at Ogilvy - Asia Pacific in Beijing, China. The capstone project of Fordham's EMBA program was a consulting assignment that sought to define digital trends in China and identify how a communications firm can best position itself to satisfy the needs of clients as technology changes media and information channels.
Brand integration through social gaming
Managing crisis through social channels
Ogilvy - Asia Pacific CEO and President Scott Kronick and his team were receptive and engaged throughout the three-hour presentation, providing substantive insight and feedback. Key takeaways from the meeting included greater insight into Chinese communications restrictions, first-hand crisis management examples and speculation about the potential for e-government.